Google regularly updates its algorithm to refine the search engine results, and push high-quality sites up in the rankings. One of the last updates to the algorithm was known as "Penguin." This change affected a lot of websites across the Internet. If your site was affected, here are a few SEO tips in the post-Penguin world:
1. Focus on Quality Content
One of the most important lessons that you can learn from this update is that Google is interested in high-quality content and that hates duplicate content.
Spend some time crafting the best content that you can make for your site or blog. This will go a long way toward getting you the most traffic.
2. Keep Links Real
Another lesson that was learned from the Penguin situation was that you have to keep your links real. If you use spammy links to help boost your site's rankings, you're going to get burned. Engage in guest blogging, submit to directories, and use social media to get real links.
3. Make Your Site Work Well
When people come to your site, they want to be able to navigate around easily, and they want everything to work. If your site is slow, and it doesn't work as it should, this can lead to problems with ranking high in Google.
Your Web hosting company can actually have an impact on this if their server is slow. Before choosing a Web host, you should check out reviews to help you make an educated decision.
4. Update Your Content
Not only is Google interested in quality content, but they are also interested in fresh content. It's not good enough to write a good article and post it up on your site forever. You have to continually add fresh content to your site if you want to do well in the search engine results.
5. Don't Over-Optimize
Penguin also applied a penalty to sites that were considered to be over-optimized. If you want to recover from Penguin, make sure that you don't try to game the search engines with too much optimization. For example, don't stuff keywords into your pages to try to rank higher.
The best way to create a successful blog is to be an expert in your field. If you have a background in finance, start a blog about personal money management and offer personal finance advice.
Overall, the Penguin update combined with the recent Panda update had a profound affect on the way that sites rank in the search engines. If you will focus on quality content, and keeping your approach real, you will be able to beat any updates that Google throws at you.
About the Author: Nancy is freelance writer who most often writes about personal finance and business. Her normal writing topics include stock trading tips and sometimes financial planning for families. You can read more writing by Nancy at paidtwice.com.