Wednesday, January 20, 2010

First Steps To Ensure Quality Traffic To a New Website, For Beginners

You know how it is. You get a great idea, you create a wonderful product or service and in order to sell this great product or service, you create a website. But you hardly make any sales because you do not get enough traffic.

Beginners often times believe that traffic will come pouring out of nowhere simply because they have a website on the Internet. Well, that was not far from the truth in 1996 when I started building websites, but it is not so today.

Back in those days, there were approximately 300,000 websites on the Internet. Nowadays, there are more than 200 millions. So you realize that you cannot simply sit and wait for traffic any longer.

Traffic generation is much more complex today, so you will forgive me if I only give you a fraction of the techniques available today. But these are simple things you can do for starters.

Have unique content on your website. When search engine spiders look into a website, it is to find fresh and new content. Fresh and high quality content is imperative if you want your website to be quickly indexed. If you are using PLR (private label right) articles, make sure that you edit them in order to avoid having the same exact content as your neighbor. Not only do you need fresh content but like I said, Quality Content. Search Engines love it and so do your potential customers.

Have good targeted keywords on your website. Your keywords must be relevant to your content. You can place them of course in the Meta Tag specific for keywords and also inside your title and description tags. If you do not know where to find those tags, look into the top of your html page. They should look like this: “<meta name="description" content="your description goes here">” and “<meta name="keywords" content="your keywords go here">”. How many keywords should you insert? Well, between 15 to 20 should be enough. You do not want to go much higher because you can be rejected for keyword spamming. Same goes for the description, Not more than 150 characters.

Your website ranking on search engines should increase if you do this. One little tip here: check your competitors keywords. Just right click on their WebPages and select: “view source”, then look to the Meta Tag “keywords”. Use a few of them in your keywords tag as well as your description tag. If they work for your competitors, they will surely work for you.

Some people think that submission to search engines and directories is irrelevant today since the web is crawled by their spiders regularly. The thing is, you will be indexed faster if you do it. Also, keep in mind that directories do not use spiders, so you must do it by hand. Having your website URL indexed means that people looking for information relating to your topic on these search engines will find your website.

There are many websites that will do that freely for you, a simple Google search will give you a vast choice. But don’t make the mistake of submitting your website to more than 2 of those free services, otherwise your mailbox will overflow with their emails. Not only that but also you will risk submitting twice or more to the same SE which is never a good idea. You will also notice that free services will submit your site to less known SE. They usually do not include Google and Yahoo unless you pay. You will have to do those 2 manually. It’s up to you. Personally, I do not pay for that. And if you are patient, the spiders will index your site soon enough.

Like I said in the beginning of this article, these are only starters. But they will get you on the road to generate a good flow of traffic. Good luck!

The author, Nathalie Audet is a self-made businesswoman. She specializes is traffic generation techniques. You will learn a lot if you join her new website.

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Occupation: Businesswoman
Nathalie Audet is a self-made businesswoman. She started as a webmaster in 1996. Nowadays, she specializes is traffic generation techniques. You will learn a lot if you join her new website.